I don’t normally announce projects that I am working on prior to their launch, or post any work from it in advance. But I am making an exception this time. Continue reading
An essential part of a photo is what it communicates, and this won’t happen without some thought, planning, and hard work. No where is this more true than in portraits for musicians. The image has to communicate what the music is about and motivate the viewer to pick up the CD and listen (or click the link as is the case today). When the image doesn’t do that, no amount of savings on the photoshoot is worth the loss of sales.
I will tell you more about this photo soon. It is part of a larger project I am working on currently. The work I have done in the music industry has to be one of my favorite things to do as I’m working with other artists and doing so pushes creativity to new levels.
I have been hooking up with some of the greatest people lately. One such group is the Actor’s Menu. Each time I have been there, I feel I am witnessing something special. I have flashed back at times while there to a research project I did many years back on some of the more notable celebrities, in particular the life of Marilyn Monroe, and her years spent studying method acting under Lee Strasberg. It was in those moments, what was passed down, that you learn who Marilyn really was: how different she was than the icon the world knew, and the dues she paid to get there.
When I observe and photograph the class, I often feel that I am part of something special. Instead of just reading about the lives of those who have become stars on the “silver screen” (yeah, I know, we don’t have too many of those screens left), I get to be part of those lives. To see them work, struggle, practice, and dig deep within themselves to unleash the creativity that entertains the rest of the world.
I’m going somewhere with this. We live in an “instant” world. Someone whips out their iPhone and snaps a crappy picture or a short video of something that is going on, presses a button and it’s on Facebook for the world to see. That’s not creativity. It’s an app, a machine. The gadget is cheating us out of the substance that really matters.
Real creativity exists within us all. But it has to be nurtured, developed, and the person has to work hard, and often to overcome the most unbelievable personal obstacles to bring it out… and get the nerve to then show it to the world. And it doesn’t matter what it is the individual chooses to excel in, the dues get paid.
I consider it a great honor to have had the experience of being able to work with so many that have chosen to do just that during my career: to be able to document their success, to help them show it to the world, and to many times help their careers by doing so.
Guess I’m a pretty “lucky” guy.
Here are some photos of the open house. The ones I have selected were chosen to give you a feel of the emotion, work, dedication and fun that goes into the making of an actor/actress.
I wasn’t planning to write a blog post today, but an email in my inbox this morning changed all that. You might say it blew my socks off.
One of my friends turned me on to an inspirational email blast by a man named J. Michael Dolan. I read them each day and find he usually is telling me exactly what I need to hear. He also sees life in a different way, one that closely aligns with how I see it and I have had the good fortune of exchanging a couple of emails with him.
This morning I read a response from him to my email commenting on his blog post “Choke, Stall and Flinch“. I had remarked on how true I found the line in it “The one thing we artists & treps have in common is that we worry about the future. Why? Because we’re charged with inventing it from nothing—then we stake our entire livelihood on it.”
His response to it left me in tears. I felt like someone really understood just what it is like to be an artist. But more, what the world itself is really like. You see, life is like our art. We create it from nothing, it only seems that it is the world around us that dictates our actions.
Then I re-read his blog post and saw the missing piece, where I have been making my mistake. You see, we do create our futures, but we also create what we don’t want as well. I will be moving to my goal, something will occur and I put my attention on it instead. I will flinch, and in that instant I’ve lost. I put my attention on the barrier, the problem, the upset with whoever, the threat coming in at me – instead of the goal – and what I object to becomes more real. I put more effort into trying to solve it and it grows more formidable. The goal is lost as long as I try to solve the problem instead of simply moving forward to the goal.
I can explain this best by likening it to the Matrix. While there are many key points there in regard to this, such as the line about “…seek to see the truth. There is no spoon. Then you will see it is not the spoon that changes, it is only yourself.” Or when Neo is bleeding after the jump scene and Morpheus says “The mind makes it real…” and the line about “I’m trying to free your mind.”
There is a point in the movie that was not spoken that I now see. Who built the Matrix in the first place? Well, it was built by the people it now enslaves. And that is the key. Once you take responsibility for creating it, you are free to control it. It can no longer harm you. The Matrix exists only because it is being created by those who fight it.
What we experience is what we create. It may seem otherwise, but that is the simple truth of the matter. And the things we create are those that we put our attention on, whether that be past misfortunes, something we object to in the present… or something we desire inn the future that did not previously exist. Freedom, or lack of it, depends on which we choose to do. As Morpheus said, “free your mind” and choose to create the future you desire.
The photo I am posting with this is part of a series I am working on along this very line. It is an effort to communicate the role of the spirit to the material world and just how illusionary this world is. And I urge you, if you work in any of the arts, or are an entrepreneur, or simply have a dream or ambition beyond being a cog in the 9 to 5 work a day world, click one of the links above and start reading Michael’s blog. What you will get out of it will be different… but it will be what you need to get.
Here is another photo from the shoot I posted last. I have gone into some mode where reality, or the rules simply don’t enter it. Only how creatively and beautifully the image can make a statement. I will be posting more from this shoot soon.
Visit me at Mark Stout Photography.
Join APA Colorado for our holiday party. Great fun! Great Networking!
Open to all, photographers, film makers, models, agencies, art directors, stylists, make up artists. This is a great opportunity to meet photography industry pros and solidify relationships while having fun.
Dec 4th at Breckenridge Brewery 471 Kalamath. Details at http://apacolorado.com/Upcoming-APAColorado-Events/apa-holiday-party.html
A lot is said about art, and photography is an art form. However, it seems what is most often overlooked in the discussions is that art is a communication. A much higher level communication than the written or spoken word as it uses aesthetics. In commerce, it is the communication that drives sales.
If that isn’t quite clear, consider for a moment how many pairs of jeans Guess would sell if they simply took out ads with text telling you how the denim was top quality. Probably none. It’s the aesthetic in their ads and the values communicated by that aesthetic that make the consumer decide it is worth a couple extra bucks to buy that brand.
This isn’t a matter of being technically proficient, it is the work of an artist. Or a team of artists. It is how all of the elements – the models, the styling, the setting, the light, the composition – come together to create desire by sending a message the consumer wants to identify with.
Yet when the campaigns that drive the sales are mentioned, the photography is rarely part of the discussion. I found this article on Exposure.com “M&S & Tesco: How Photography Drives Their Advertising Campaigns” a great read on this subject.
Perhaps it is time we began to give more credit to the role photography plays in a successful marketing campaign.