Getty Images: The Cheap New Whore on the Stock Photography Block

I have tried to remain silent about the stunt Getty Images recently pulled, but I have noticed a consequence to those who use Getty’s cheap new wares that is probably not what they intended.  Each time I visit a website now and see “by Getty Images” emblazoned across the image or in the required tag line, I think: “Wow, you guys are really cheap!  I don’t think I want to deal with you.”  I mean the images are often great, sometimes works of art, but the Getty “brand” now spoils the whole show.

Perhaps the Getty Image brand used to mean something… though this has become debatable after she wound up in court a few too many times for little things like stealing images off of social media and then selling them as if she had the legal right to do so… but now her new “branding” has established her as the kind of girl you don’t want to introduce to mom.

On several occasions, Getty has had the muscle and opportunity to set things right in the ailing stock photo industry.  Instead, she chose to put on her shortest mini skirt, the spiked red heels, and torn fish net nylons.  Then she smeared the bright red lipstick into the equally bright rouge on her cheeks, dripped on the mascara until it ran down her face and hung tawdry cheap jewelry from every appendage on her body and marched right down to the red light district in the worst section of stock photo town (microstock) where she loudly announced herself as the cheapest new hooker on the block.

I mean, the other girls on the block are cheap… but at least they ask to be paid.  All Getty requires is that you tell the whole world you hopped into the sack with her.

That of course is a mistake.  She may look pretty… to some… and after a a few too many shots of tequila you may even want to take her home.  But no matter how much you may have cleaned her up before taking her and showing her to all your friends, associates and clients at the corporate dinner party, the morning after will be filled with regret.

It may be that she really is a good girl, and has her pimp, the Carlyle Group, to blame for her self degrading new actions, but it doesn’t change what your friends will think when they see you with her.   She’s the new girl in the stock photo industry.  The hooker who thinks so little of herself that she will sleep with anyone for free… and everyone knows it when you do!

The tragedy isn’t what Getty has done to herself.  She chose to tell the world she is worthless.  It’s that in making herself over as a cheap whore and marching to the front of the line, she said that the work of all the artists who have contributed to her, and all of the “buyers” who use her are equally worthless.

None of the artists were given a choice.  They can only walk away and build their stock photo libraries elsewhere (and many have).  But the image buyers do have a choice.  Have you saved anything by telling the world you are hanging out with the cheapest whore in the business?   It’s something you need to consider.  It is your image, after all, that drives your business.  Can you afford to be associated with someone that cheap???

 

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