I am often amazed at the number of people who think getting a great image is merely a matter of pushing a button. That is almost never the case. We live in a world of instant gratification and little thought is given to what makes that possible. Press the button on the dryer and presto, an hour later your clothes are dry. Few stop to think that someone had to build the dryer first, or the button would be of little value. Click a button on a website and presto something happens. Few stop to think that weeks, months, or years of programming went into making that action occur at the mere click of a mouse. The simpler and easier to use the interface is, the more work went on behind the scenes to make it work.
The same is true with photography and often the images that appear to be the simplest involved the greatest amount of planning and foresight. This shoot serves as an example. Trish Leone is an Americana singer, the title song of her CD is of a woman approaching the middle years of her life meeting her father for the first time. We wanted to communicate the emotion communicated in the music: the apprehension, the previous emptiness, the love and the joy in the reunion while keeping in touch with the genre. This involved researching the imagery of the genre, listening to the CD repeatedly to get the exact concept, and days of location scouting to find the perfect location to set the mood. It also involved a full day of shooting.
The result is the perfect image for the CD cover. It looks as if the photographer and singer could have just hopped in the car for a half an hour and snapped a photo. It didn’t happen that way. Good photography is always a result of careful planning and execution and when that is skimped on to save money, everyone looses. The resulting images will not effectively market the product and the money lost in sales will far outstrip the money saved on the image.
That said, this was one of my favorite photoshoots. While shoots are always fun, this one had the added advantage of hearing Trish sing while shooting. Be sure to check out her music at TrishLeone.com. See more of my music photography here.