Men’s Fashion Ad Campaign

•September 16, 2015 • Leave a Comment

I’m finally able to post some images from the Fashion Lives ad campaign.  We wanted to show how fashion lives with us, is a part of our lives.  We selected music as the theme because of the energy, passion and motion that is present in a musical performance and blended the images into photos of the entertainment district at night.  The resulting images were sexy, high energy images that had a larger than life feel.

Chace Johnson was perfect for the campaign.  In addition to being a fashion model, he is also the lead singer for Rating the Hate.  He couldn’t have been more perfect in the campaign.  Click the images to see more from this fashion ad campaign.

fashion photographer

Men’s fashion ad campaign, featuring Chace Johnson. Copyright Mark Stout Photography

LA fashion photographer

Fashion Ad Campaign with Chace Johnson, copyright Mark Stout Photography

Fashion Ad Campaign

•September 9, 2015 • Leave a Comment

I thought I would share with you the image from my latest marketing campaign.  My campaigns are very specifically targeted to the ad agencies and designers where the style fits… in part out of respect for the time of those who receive it so they don’t have to sort through endless emails that have nothing to do with what they do.

This one has been targeted to the agencies working with Tommy Bahama, Dockers, Tommy Hilfiger, Timberland, Lacoste, True Religion and Agave Denim.  It features work with Chace Johnson, who has become perhaps the most sought after new model on the circuit for obvious reasons.

Advertising photographer

Fashion campaign, copyright Mark Stout

Some recent beauty shots

•September 6, 2015 • Leave a Comment

I don’t feel I have been keeping up with my blog well, so here are a couple of shots from a recent beauty photoshoot. I’ve chosen a location for the new studio in Los Angeles in the Fashion District and currently plan to have it open by the end of September.

Los Angeles Beauty Photographer, copyright Mark Stout

Los Angeles Beauty Photographer, copyright Mark Stout

Variation of the above photo.  Copyright Mark Stout.

Variation of the above photo. Copyright Mark Stout.

Beauty and Glamor Photography, copyright Mark Stout

Beauty and Glamor Photography, copyright Mark Stout

The Shot I Love: The Photo That Went Viral

•August 20, 2015 • Leave a Comment

When this photo was released, it immediately went viral and it did so with the right people.  It is the photo that we almost didn’t take, and in the story behind it is something I firmly believe:  Trust your instincts.

Fashion Photographer

Commercial Fashion Photo Shoot, copyright Mark Stout

We planned this shoot to be exactly the feel and style you see in the finished images, however nature had other ideas.

On the day of the shoot, the sunny and warm forecast which we should have had in the spring/summer month it was taken turned unexpectedly to overcast and snow. We contemplated postponing the shoot, or moving it indoors to the studio. Then Chace Johnson, the model in the shoot, commented that he just had a “feeling” that if we did it as planned, something really good will come out of it.  I instantly knew he was right.

We took a vote with the crew and decided to use the adverse weather to our advantage. We modified the location slightly so we could keep the gear dry and use the bleak snowy city background to our advantage. Then just as we were at the point we HAD to wrap up the shoot so Chace could make it to another rengagement, the weather broke, the light changed, and I looked over and saw the perfect shot.

I said “One more shot.” He agreed. The crew quickly moved everything into position and I fired off about 30 frames, with Chace giving me a new pose for each, said that’s a wrap, and we packed up.

I knew we had it. So did everyone else.

The black and white version was put on my blog and I linked the post to Twitter and Facebook and something happened I have never seen occur before. It went viral, but it went viral with the art directors at major ad agencies and fashion designers rather than the general public.

I couldn’t keep up with what was happening. It was favorited, retweeted and rebroadcast on Twitter by the likes of Perry Ellis, Armani and about a dozen other major fashion designers.  It was  picked up and run in several online magazines, getting more likes and shares Facebook than I could count … and in the span of a week, I had and additional 750 art directors from major ad agencies and fashion designers send me Facebook friend requests.

While the creative and technical aspects of this shot are the same as I do on any shoot, this image is the result of something special. Trusting your gut feeling.  Taking what it working against you and making it work for you.   Usually I am the one who sees the opportunity, the way to make it work when others are ready to pack it in and regroup.  This wasn’t one of those times.  I was ready to move it into the studio.  But the instant I heard Chace say, “I think if we do what we planned something really good will happen. It’s just a feeling…” I knew he was right.

Intuition is something I have learned to trust. You plan, prepare and do everything possible to guarantee a successful shoot.  But sometimes in the end you just have to trust your intuition.  Had we not done so, this highly successful shot would have not occurred.

fashion photographer

Copyright 2015 Mark Stout

A behind the scenes look

•August 12, 2015 • Leave a Comment

I think often when people see the final shots form a shoot, they really don’t have any idea what it took to pull it off.  That is why I decided to post this photo as the first to be released from the shoot with fitness model, Raffi Cote.

This was our third attempt to make the shoot happen in this particular location.  We had torrential rains and even flash flooding on the two previous attempts.  For this shoot the weather report was “iffy” but it looked like we should have sunshine and clear skys for part of it.

We didn’t.

It was raining, cold and overcast the entire time.  But when you see the final photos from this shoot you will think we had the beautiful sunny day we had hoped for.

When I took this shot, Raffi was wrapped in towels to try to get rid of the goose bumps from the cold (and folks, this was taken yesterday, in August! but it was still very cold up there).  I looked over and saw the scene and snapped the shot.

I like the story it tells of what was really occurring on the “set” that you can compare to the images we got when we release them.

fitness photographer

A behind the scenes look of the shoot with fitness model, Raffi Cote. Copyright Mark Stout

New Studios Opening in Los Angeles

•August 9, 2015 • Leave a Comment

Good things get better.  And while I have worked on every shoot for the last 3 decades to improve my artistic ability and technical skills… now it is time to focus on expanding my facilities once again, this time by opening a state of the art studio in Los Angeles.

We are currently looking in the DTLA Arts District and expect to be opening the LA Studio mid September.  This move has been taken to better service our clients, many of whom are in the Los Angeles area.

Follow this blog for updates on the grand opening.

LA photographer

Commercial Los Angeles Fashion Photographer, copyright Mark Stout

New Fine Art Photography at Saatchi

•July 29, 2015 • Leave a Comment

I am honored that another of my black and white fine art photos has been accepted at Saatchi Art.  Entitled the Illusion of Reality, it depicts the relationship between the spirt and the life forms that it animates, and the relation of the life form to the inanimate…. and the illusionary quality of all physical forms.

Please click the image to view it at Saatchi in a larger format.  This is a limited edition print, with a print run of only 50 copies.

fine art photography

Illusion of Reality, a fine art black and white print. Copyright Mark Stout, all rights reserved.


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