The Shot I Love: The Photo That Went Viral

•August 20, 2015 • Leave a Comment

When this photo was released, it immediately went viral and it did so with the right people.  It is the photo that we almost didn’t take, and in the story behind it is something I firmly believe:  Trust your instincts.

Fashion Photographer

Commercial Fashion Photo Shoot, copyright Mark Stout

We planned this shoot to be exactly the feel and style you see in the finished images, however nature had other ideas.

On the day of the shoot, the sunny and warm forecast which we should have had in the spring/summer month it was taken turned unexpectedly to overcast and snow. We contemplated postponing the shoot, or moving it indoors to the studio. Then Chace Johnson, the model in the shoot, commented that he just had a “feeling” that if we did it as planned, something really good will come out of it.  I instantly knew he was right.

We took a vote with the crew and decided to use the adverse weather to our advantage. We modified the location slightly so we could keep the gear dry and use the bleak snowy city background to our advantage. Then just as we were at the point we HAD to wrap up the shoot so Chace could make it to another rengagement, the weather broke, the light changed, and I looked over and saw the perfect shot.

I said “One more shot.” He agreed. The crew quickly moved everything into position and I fired off about 30 frames, with Chace giving me a new pose for each, said that’s a wrap, and we packed up.

I knew we had it. So did everyone else.

The black and white version was put on my blog and I linked the post to Twitter and Facebook and something happened I have never seen occur before. It went viral, but it went viral with the art directors at major ad agencies and fashion designers rather than the general public.

I couldn’t keep up with what was happening. It was favorited, retweeted and rebroadcast on Twitter by the likes of Perry Ellis, Armani and about a dozen other major fashion designers.  It was  picked up and run in several online magazines, getting more likes and shares Facebook than I could count … and in the span of a week, I had and additional 750 art directors from major ad agencies and fashion designers send me Facebook friend requests.

While the creative and technical aspects of this shot are the same as I do on any shoot, this image is the result of something special. Trusting your gut feeling.  Taking what it working against you and making it work for you.   Usually I am the one who sees the opportunity, the way to make it work when others are ready to pack it in and regroup.  This wasn’t one of those times.  I was ready to move it into the studio.  But the instant I heard Chace say, “I think if we do what we planned something really good will happen. It’s just a feeling…” I knew he was right.

Intuition is something I have learned to trust. You plan, prepare and do everything possible to guarantee a successful shoot.  But sometimes in the end you just have to trust your intuition.  Had we not done so, this highly successful shot would have not occurred.

fashion photographer

Copyright 2015 Mark Stout

A behind the scenes look

•August 12, 2015 • Leave a Comment

I think often when people see the final shots form a shoot, they really don’t have any idea what it took to pull it off.  That is why I decided to post this photo as the first to be released from the shoot with fitness model, Raffi Cote.

This was our third attempt to make the shoot happen in this particular location.  We had torrential rains and even flash flooding on the two previous attempts.  For this shoot the weather report was “iffy” but it looked like we should have sunshine and clear skys for part of it.

We didn’t.

It was raining, cold and overcast the entire time.  But when you see the final photos from this shoot you will think we had the beautiful sunny day we had hoped for.

When I took this shot, Raffi was wrapped in towels to try to get rid of the goose bumps from the cold (and folks, this was taken yesterday, in August! but it was still very cold up there).  I looked over and saw the scene and snapped the shot.

I like the story it tells of what was really occurring on the “set” that you can compare to the images we got when we release them.

fitness photographer

A behind the scenes look of the shoot with fitness model, Raffi Cote. Copyright Mark Stout

New Studios Opening in Los Angeles

•August 9, 2015 • Leave a Comment

Good things get better.  And while I have worked on every shoot for the last 3 decades to improve my artistic ability and technical skills… now it is time to focus on expanding my facilities once again, this time by opening a state of the art studio in Los Angeles.

We are currently looking in the DTLA Arts District and expect to be opening the LA Studio mid September.  This move has been taken to better service our clients, many of whom are in the Los Angeles area.

Follow this blog for updates on the grand opening.

LA photographer

Commercial Los Angeles Fashion Photographer, copyright Mark Stout

New Fine Art Photography at Saatchi

•July 29, 2015 • Leave a Comment

I am honored that another of my black and white fine art photos has been accepted at Saatchi Art.  Entitled the Illusion of Reality, it depicts the relationship between the spirt and the life forms that it animates, and the relation of the life form to the inanimate…. and the illusionary quality of all physical forms.

Please click the image to view it at Saatchi in a larger format.  This is a limited edition print, with a print run of only 50 copies.

fine art photography

Illusion of Reality, a fine art black and white print. Copyright Mark Stout, all rights reserved.

Advertising photographer

•July 23, 2015 • Leave a Comment

This is an image from a recent shoot I thought I would share.  We wanted a lot of passion and emotion in the shot, and I think we got some sizzling emotion going on with this romantic couple.

fashion photographer

Sexy couple, advertising photo shoot. Copyright Mark Stout, all rights reserved

Dance Project

•July 16, 2015 • Leave a Comment

I don’t normally announce projects that I am working on prior to their launch, or post any work from it in advance.  But I am making an exception this time.

I am currently working on a dance project that will be using some special techniques and this is a still captured from the footage.  I wanted to share it with you.

Dance video project, copyright Mark Stout, all rights reserved.

Dance video project, copyright Mark Stout, all rights reserved.

Wall Art, Corporate Decor – Denver Entertainment District At Night

•June 27, 2015 • Leave a Comment
Denver stock photos

Denver 14th Street at night, copyright Mark Stout, all rights reserved

This is a view of the Denver Entertainment District at Night.  Fourteenth Street near the Performing Arts Center, the Colorado Convention Center.

It is one of the most beautiful streets in Denver, as is the photo.  As the slogan on Private Collection Stock Photos says, it is one of the photos you can’t get anywhere else.  There is a reason for that.  These are large, high quality images, photographed with high end cameras and lenses, available in 16 bit tif files suitable for large prints, wall decor, lobby decor and rights managed stock photos where it matters that the same image isn’t being used by your competitors.  They have been carefully inspected for any flaws, color corrected and exposure balanced.  They don’t belong in the stock photo libraries of today that simply dump every photo ever taken by anyone with a cell phone camera into them.

Please take a moment to browse the Denver Collection.  Click the image to get more information on licensing it.

 
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